New job boards are springing up like mushrooms after a rain, and startups are left wondering where to post their JDs, and which add-ons to pay for. By the time you 📌 pin your posting for 24h, ⭐ highlight it in yellow, or better yet, your brand colour 🌈, include…

No amount of interviews or online research is enough to truly know someone. That’s why even top companies have a hiring failure rate of 30–50%. Fortunately, there is a simple way to radically improve your chances of success. If you’ve travelled in the pre-internet era, you’ve probably been in this…

The Robot Framework and the RPA tooling the team at Robocorp have built around it are a breath of fresh air in the world of Robotic Process Automation. Robocode makes it easy to get started even if you have no programming experience, yet unlike visual RPAs from UI Path, Automation…

Closing the feedback loop using Intercom, Typeform, Airtable, pandas, Plotly and Segment. — Product-market fit is “the moment when a startup finally finds a widespread set of customers that resonate with its product” (Eric Ries). This moment is hard to measure, and most, like Marc Andreessen, suggest you should just “feel” it. It can be disconcerting to blindly wait for a feeling you…

Data types you should and shouldn‘t use for financial information in PostgreSQL, and risks specific to JavaScript and Hasura. — Whatever it is you’re building, there is a good chance you’ll want to monetize the project in the future. And with monetization, come the many challenges of storing and manipulating financial data. Below, I will look at the data types you should and should not use for monetary information in…

A nostalgic trip through homepages of brand agencies and type foundries on the cusp of the new millennium. — Philippe Starck, a renowned industrial designer, once said: “A designer has a duty to create timeless design. To be timeless you have to think really far into the future, not next year, not in two years but in 20 years minimum.” Born in 1990, I witnessed the internet evolve from…

How to use cluster analysis to target marketing outreach — This is a Udacity Data Science Nanodegree Capstone project. A small startup can afford to target users based on broad-stroke rules and rough demographics. Once a company grows to the size of Starbucks, with millions of daily customers, and $1.6B …

Branding case studies often read as somewhere between obvious and grandiose. You’re either looking at established companies with a 20/20 hindsight, or reading a digital agency portfolio sales pitch. Just as business strategy, real-world branding is in fact neither superfluous, nor inaccessible to mere mortals. Below, I’ll explain why every…

When I teach design, my first two messages are: You don’t need to wait for anybody’s permission Opportunities for improvement are all around you Today, I’m going to put my words into action, and show how a simple air con remote can be improved through the design method. I hope…